It doesn’t matter what your goals are, this approach will work. It’s common sense and it works.
For centuries, fisherman have gotten marketing right. Yes, fisherman know more about marketing than the actual experts. How is this possible? It’s because they do one thing really well. They make it, “All About the Fish”.
Becoming a good fisherman is not about having a fancy boat, the best equipment, or making sure you look good while you do it. No, being a good fisherman is all about having the right perspective. When you think like the fish, you start to understand the fish. When you understand the fish, it makes every decision all about the fish. Marketers have a lot to learn from fishing.
Here are the 10 core principles I’ve developed to “Make It All About The Fish”.
When you know the fish you are going after, you know exactly where and what you need to do to catch it.
When picturing your target fish, you learn all about them. What they like, what are their patterns and problems.
Yes, there are some lucky fisherman out there. But the really good ones, know exactly why they caught the fish, and do it over and over and over again.
Each fish likes to engage with the bait in a particular way. Make sure you’re giving that fish exactly what they want in the manner they want it. Marcus Sheridan is an expert fisherman.
You can’t talk a fish into biting, I know I’ve tried. You have to show them the bait, not talk them to death.
Just because you like something, doesn’t mean the fish has to. My wife likes pink lures, fish do not, which is why she’s never caught one.
Fish do not care how cutting edge your boat looks or how innovative your depth finder is.
Don’t try and be cute or clever when fishing, what you may thing is clear is not to a fish.
Keep it simple. Don’t put a bunch of flashy things on a hook and expect the fish to understand what it is.
From entertainment to construction, I’ve marketed it all and applied my fishing principles into my current work which has led to wildly successful campaigns, raving fans and hardcore results.
I currently lead the content marketing strategy for Randstad USA. Randstad is a global staffing and solutions provider. I previously lead the digital strategy for HCSS and I Build America. In the span of four years at HCSS, I was able to show the value of content marketing and grow a department of 1 to 16 members that helped HCSS see over 60% revenue growth through content marketing.
“I’ve worked hand-in-hand with Skyler. The guy gets it. He understands where digital is headed and he knows how to develop a true, revenue-producing digital marketing program for businesses and brands alike. He is a doer, a practitioner, and a leader in the digital space moving forward.”
The Sales Lion